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International
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International Journal of Economic and Business Management Vol. 4(1), pp. 1-10, January, 2016. ISSN: 2384-6151 DOI: 10.14662/IJEBM2015.028
Full Length Research
Discernment and Approach of Customers and Dealers about Tupperware Products
Dr. N. Srividhya, Professor, Villupuram
SRI MANAKULA VINAYAGAR ENGNEERING COLLEGE, Pondicherry (23/12, Thayumanavar Street, Villupuram)
Accepted 7 January 2016
Awareness is
the collection, identification, organization, and interpretation of
sensory information in order to represent and understand the
environment. All awareness involves signals in the nervous system, which
in turn result from physical stimulation of the sense organs. For
example, vision involves light striking the retinas of the eyes, smell
is mediated by odor molecules and hearing involves pressure waves.
Perception is not the passive receipt of these signals, but can be
shaped by learning, memory, and expectation. Perception involves these
"top-down" effects as well as the "bottom-up" process of processing
sensory input. The "bottom-up" processing is basically low-level
information that's used to build up higher-level information (i.e. -
shapes for object recognition). The "top-down" processing refers to a
person's concept and expectations (knowledge) that influence awareness.
This study is an attempt to identify the awareness and approach towards
Tupperware products among consumers and dealers. Tupperware products are
more likely among the various cadres of customers. It is an attempt to
measure the awareness about Tupperware products. Cite This Article As: Villupuram NS (2016). Discernment and Approach of Customers and Dealers about Tupperware Products. Inter. J. Econ. Bus. Manage. 4(1): 1-10.
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